Digital Marketing

Drive growth, reach your audience, and maximize online success with our expert strategies.

Online Ads, Social Media

Digital Marketing

From the designers and engineers who are creating the next generation of web and mobile experiences, to anyone putting a website together for the first time. We provide elegant solutions that set new standards for online publishing.

Digital technology has made our world more transparent and interconnected, posing new challenges and opportunities for every business. A holistic, user-centric perspective is what truly sets one apart.

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The most impressive website and app experiences are rooted in smart design, embody clear vision, and are backed by the right technology.

Our UI/UX and graphic designers will design everything from scratch with corner-to-corner perfection, and they hate using pre-made templates so that you get a unique eye-catching design.

Our competent developer helps you to get the best web and mobile application with their high expertise in efficient coding with the most trending industry-level languages and technologies.

Our effective online marketing is really a complex ecosystem of techniques/strategies that will help your firm achieve greater visibility and credibility. These techniques include (but are not limited to) content marketing, social media, websites, search engine optimization, online video, email marketing, paid ads, and more.

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DA, PA, TB, QB, PQ, MT, SS, MR, and OS: Understanding Key SEO Metrics

In the realm of SEO keyword research, several critical metrics come into play. These include DA, PA, TB, QB, PQ, MT, SS, MR, and OS. Let’s explore these terms and their significance in enhancing your website’s search engine performance.

Domain Authority (DA)

Domain Authority, or DA, is a crucial metric that reflects the overall strength of your website. Developed by Moz, DA predicts how well a site will rank on search engine result pages (SERPs). Higher DA indicates greater potential for high rankings. To boost your DA, focus on building high-quality backlinks, creating valuable content, and maintaining a consistent domain age.


Page Authority (PA)

Page Authority (PA) measures the quality and strength of individual pages on your website. A higher PA suggests a greater likelihood of ranking well in SERPs. Enhancing PA involves regularly updating content, acquiring quality backlinks, and improving on-page SEO elements.

You can see the Page Authority Checker below, which provides a comprehensive analysis of your webpage’s authority. Notice the Page Authority score highlighted in red circle.

page authority img

Total Backlinks (TB)

Total Backlinks (TB) represent the number of inbound links directing to your site. These backlinks can be either dofollow or nofollow. A higher number of quality backlinks typically signals to search engines that your site is authoritative and trustworthy.

Quality Backlinks (QB) are links from reputable and high-authority websites. These backlinks significantly impact your domain’s credibility and rankings. To obtain quality backlinks, focus on producing exceptional content that others find valuable and worth linking to.

How to Build High Quality Backlinks (7 Top Strategies)

Benefits of Quality Backlinks

  • Better Rankings: Search engines, such as Google, favor quality backlinks. These links are seen as votes of confidence, helping your site rise in search results.
  • Increased Trust: Websites with quality backlinks are often perceived as more trustworthy. It’s similar to receiving recommendations from respected friends.
  • Positive Growth: Quality backlinks contribute to your website’s healthy growth, attracting more visitors who find your site useful.

Just like having great friends can boost your popularity in school, quality backlinks can enhance a website’s online popularity. Exciting, isn’t it? Now you understand what makes a backlink high quality and why every website aims for them!

Moz Trust (MT)

Moz Trust (MT) is a metric that measures the trustworthiness of your website based on the quality of sites linking to it. A higher MT suggests that your site is trusted within the online community.

Spam Score (SS)

Spam Score (SS) assesses the likelihood of your site being penalized by search engines. It ranges from Mild (1-30%) to High (61-100%). Lowering your SS involves avoiding spammy practices, removing duplicate content, and adhering to search engine guidelines.

spam score explain

Here are some quick wins to lower your spam score

Moz Rank (MR)

Moz Rank (MR) evaluates the popularity of your website based on the quantity and quality of inbound links. Like Moz Trust, a higher Moz Rank indicates a more popular and authoritative site.

On-Page and Off-Page SEO (OS)

On-Page and Off-Page SEO (OS) encompasses all the efforts to optimize both the content on your site and the external factors influencing your site’s rankings. Effective OS practices include keyword optimization, quality content creation, backlink building, and social media engagement.


Understanding and optimizing these SEO metrics—DA, PA, TB, QB, PQ, MT, SS, MR, and OS—are essential for improving your website’s visibility and performance in search engines. By focusing on these areas, you can enhance your site’s authority, trustworthiness, and overall ranking potential.

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